When developing an ebook… think again… Instead of…

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I've been spending some time going over marketing material, here are some kool ideas

Instead of saying ebook, say downloadable home study course… That's some of the advice I got from some material I looked at from Jim Edwards. He is right as long as your product is in fact actionable, interactive and challenging.

If you can break your ebook into modules, it's going to have a higher perceived value. If you add video either using a screen cam like Camtasia or perhaps just a live video of you presenting ideas. It can raise the perceived value while adding value. I know for myself I always prefer video over audio or reading.

So that's a little bite of info I wanted to share as I take this weekend to dig into some internet related marketing work.