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Yahoo Publisher Network (YPN) Review

YPN is by far the second biggest pay per click advertising network behind Google Adsense. It was established after Adsense and still at this point is only available to US publishers.

YPN provide contextual advertisements for use on almost all websites. They are easy to implement ads just like Adsense, with a small snippet of code being pasted on each page.

An advantage of YPN over Google is that they let you choose ad categories to show on your site, rather than having a wide open range of possible ads that can be shown in Adsense blocks. This means that YPN can be used in either custom mode or contextual mode.

Many people have found that the CTR is much lower with YPN compared with Adsense whilst others find YPN to be more successful. It generally comes down to the topic of your site, your ad placement and your traffic numbers and demographics. The YPN category choices give you a good idea of where the main bulk of their advertisers are:

• Apparel and Jewelry
• Automotive
• B2B
• Books-Movies-Music-Tickets
• Computing, Education and Career
• Electronics and Appliances
• Entertainment and Social Event Services
• Financial Services
• Flowers and Candy
• Health and Beauty
• Home and Garden
• Mass Merchants
• Professional Services
• Real Estate
• Reference
• Sporting Goods
• Telecommunications and Internet Service Providers
• Toys and Hobbies
• Travel

If you are running a website on any of the above topics then there is a good choice that the YPN advertiser inventory will be able to serve up fairly related ads for your visitors.

YPN is an excellent alternative to Adsense and one that you should experiment with to compare with your Adsense results.

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