May 12, 2009
Just what the heck do moms do online…
Marketing to moms and the baby niche is an evergreen niche that deserve attention regardless of CPA, Affiliate or direct sale plays. Interesting enough the biggest things moms do on the web is check their email. Paying bills comes in second which I'm sure banks must be happy to hear. That said bank may want to rethink their design to make it more attractive to women.
Also hot with moms is reading news and staying on top of the weather, I know we check the weather the night before we send our boy to school just to make sure he is dressed appropriately.
Research for purchases, and price comparison… I found this one surprising since this means targeted review sites for women can be a great affiliate play, especially if your going to update them with deal alerts and reviews via email. Just a thought
Your probably wondering where the heck did I get this data from, it's not mine, it came from the Marketing to Moms Coalition. You can learn more about it here.